What is SEO? How It Works, Its Functions and Strategies

FRASI.BIZ – SEO is a beneficial strategy for website owners. It can help increase website traffic. Therefore, the implementation of SEO is crucial for a site’s success.

With effective SEO, there’s a good chance that your site will appear on the first page of search engines like Google. Visitors may click on the link to your site, ultimately increasing traffic.

It’s not just about traffic; SEO can also improve the quality of your site. Every first page on a search engine contains links to high-quality and credible sites.

While it may sound simple, many people are still confused about how to implement SEO. Don’t worry, though! This article will provide a detailed explanation of SEO, including its definition, how it works, and its application.

What Is SEO?

Before delving into SEO, it’s essential to understand its definition. As previously mentioned, SEO stands for Search Engine Optimization. This means SEO is the practice of optimizing a website for search engines.

The purpose of SEO is to make your site more visible in search engines like Google. SEO can increase the chances of your site being prominently displayed based on relevant keywords or chosen keywords.

When users enter keywords into a search engine, they often click on the links on the first page of search results. Every website owner dreams of seeing their site at the top of search engine results.

If many users click on a site’s link in search results, that site’s traffic will increase. With effective SEO, there’s a strong likelihood that a site will receive a significant amount of traffic.

SEO also serves the purpose of indicating a site’s quality according to its intended purpose. Visitors want to find relevant and trustworthy information when using search engines.

Difference Between SEO and SEM

Have you heard of SEM? It might seem similar to SEO because their goals are somewhat alike. However, SEO and SEM have different functions.

SEO is a strategy that optimizes your site to achieve top rankings in search engine results using keywords. SEM, on the other hand, relies on paid methods to achieve top search engine rankings.

SEM stands for Search Engine Marketing. This strategy depends on digital marketing to increase paid traffic. To implement SEM, you can use services to “advertise” your site on search engines.

Since SEM is essentially an advertising method, your site may appear on the first page of search engines instantly. Consequently, your site’s traffic may increase rapidly.

However, SEM has its drawbacks. Many users are often reluctant to click on content marked as advertisements. They prefer organic search engine results.

While SEM can generate immediate high traffic, SEO takes time to achieve top search engine rankings. At the very least, SEO is a free way to increase a site’s traffic.

Finally, the impact of SEO is long-term, while the impact of SEM fades quickly when the ad duration expires. The long-term impact of SEO can only be realized with good site optimization.

Three SEO Techniques Search engine optimization is divided into three main elements, as reported by Semrush: on-page, off-page, and technical. Each type has its benefits for optimizing your site, especially for SEO marketing.

As mentioned earlier, SEO is a free way to improve a site’s visibility. In other words, SEO is a marketing technique that relies on SEO techniques. You can use this approach to increase organic traffic beyond paid visitors and direct traffic.

Here are explanations of the three main SEO techniques: on-page, off-page, and technical.

  1. On-Page On-page SEO involves optimizing your site directly on each of its pages. The goal is to make it easy for your target audience to find your site’s content, thereby improving your traffic ranking.

To do this, you need to optimize elements on your site that you can control. These elements include content, keywords, tags, image alt text, and meta descriptions.

Every search engine, especially Google, automatically assesses the quality of content on every website. For instance, Google uses the E-A-T framework (Expertise, Authoritativeness, Trustworthiness) to evaluate content quality.

Based on this assessment, high-quality content, whether written by an author or the site owner, is considered trustworthy. If this happens, the content will be prioritized on the first page of search results.

You also need to choose the right keywords for your content. This will make it easier for search engine algorithms to identify the relevant content. Create content that revolves around these keywords.

Avoid overloading your content with keywords, as this can reduce your site’s visibility in search engines.

The page title or title tag should contain keywords, be concise, and attractive. Use header tags to divide the content into sections. Both of these elements help search engines organize information according to user searches.

Image alt text and meta descriptions are essential elements in SEO. Image alt text describes images with keywords, while meta descriptions provide a brief overview of a page’s content in search engine results.

  1. Off-Page Off-page SEO involves optimizing your site from external sources. This can be done through backlinks from other sites or link building. Why do backlinks affect SEO optimization?

Backlinks from other sites can serve as references to the content you’ve written. The goal of this method is to enhance your site’s credibility in the eyes of readers and search engines. However, each backlink should come from a reputable site.

Having numerous high-quality backlinks is an indicator of a site’s high credibility. Sites with a significant number of high-quality backlinks are more likely to have better traffic rankings.

Link building is not the only way to improve your off-page SEO. You can also rely on social media to promote your latest content. This method can attract more visitors to your site.

  1. Technical After on-page and off-page SEO, your site needs to function technically and maintain high quality. You must rely on technical SEO to meet search engine criteria.

Technical search engine optimization is a method of optimizing a site’s structure to ensure it performs optimally in the eyes of search engines. Technical SEO also ensures that visitors have a comfortable and enjoyable experience on your site.

If technical SEO elements are optimized well, your site is more likely to appear at the top of search results.

The loading speed of your site is a critical factor for user comfort and technical SEO. If your site takes a long time to load, visitors may switch to other sites. This can result in a high bounce rate.

Internal linking is a technique used to connect one page to another on your site using hyperlinks. This makes navigation easier for visitors and enhances your site’s credibility.

Finally, installing an SSL certificate ensures that your site is secure and trustworthy. This indicates that data transfers between your site and visitors’ browsers are encrypted. Search engines also consider factors like this.

How SEO Works Now that you understand SEO in terms of its definition and main elements, you’re probably curious about how it works. The use of SEO depends on the algorithms of search engines. How is this possible?

SEO has three stages in its operation. Each stage of SEO relies on the search engine’s web crawlers. Web crawlers collect information so that pages found can be included in the index.

Here are the three stages of how search engines work:

  1. Crawling In the crawling stage, web crawlers search for and collect information from recently updated pages. These pages are then added to the index.
  2. Indexing Once web crawlers add a page to the index, the search engine evaluates its keywords, quality, structure, and relevance. The search engine then matches the page to the keywords entered by users.
  3. Ranking Search engines organize every page in their index based on keywords and relevance. The pages are ranked according to relevance. This means that a site’s link at the top indicates that it’s the most relevant for users.

Functions of SEO Essentially, SEO is a set of site optimization techniques that make it easier for search engines to determine a site’s relevance in their index. Search engines determine rankings based on user-entered keywords.

SEO offers several other benefits that can help a site. After all, a significant portion of a site’s traffic comes from search engines. Therefore, implementing SEO is a must for site owners.

Here are the functions and benefits of implementing SEO on your site:

  1. Increased Traffic and More Visitors As mentioned earlier, SEO can help a site increase its organic traffic. If a site ranks high in search results, the chances of receiving a lot of traffic are significantly higher. Users are more likely to click on links on the first page, especially those at the top.
  2. Reaching the Right and Relevant Audience SEO helps attract the right audience based on the keywords entered by users. This ensures that your content is relevant to the intended target audience.
  3. Establishing Site Credibility Sites that appear at the top of search results are considered credible. Users will trust that the content on these sites is relevant and trustworthy.
  4. Long-Term “Free” Promotion Properly applied SEO can help your site appear on the first page of search results for an extended period. This is a way to increase brand awareness for your site without incurring costs. SEO can streamline your site’s marketing efforts, especially if you sell products and provide reliable information. SEO can be an investment in the long term, generating organic traffic.

SEO Strategies Finally, you need to put your SEO implementation into practice to attract organic traffic and visitors to your site. Simply understanding the theory is not enough; you must apply it effectively.

SEO is a strategy for optimizing site quality. Its primary goal is to achieve maximum potential for reaching the top of search engine results.

Here are the steps for implementing an SEO strategy to attract organic traffic:

  1. Keyword Research Start by researching relevant keywords for your site’s pages. You need to find keywords that users commonly search for to ensure that your content is relevant to your target audience. Tools like Google AdWords or Keyword Tool can help with keyword research.
  2. Use SEO Supporting Tools When writing content for your site, ensure that keywords are naturally integrated, and that SEO techniques are properly applied. The easiest way to do this is by installing SEO plugins to assist with optimization.

If you’re using WordPress, there are several SEO plugins available to support your site. For example, popular SEO plugins for WordPress include AIOSEO and Yoast SEO.

  1. Ensure Fast Site Loading Times In SEO implementation, your site should load as quickly as possible. Slow-loading sites can make visitors uncomfortable and prompt them to leave for other sites. Enabling caching on your site can speed up loading times. Additionally, compress images on your pages to reduce loading time. Avoid excessive page redirects.
  2. Provide High-Quality Content High-quality content is the key to SEO implementation. Create original content based on your chosen keywords. You can reference other articles, but avoid plagiarism or copying content verbatim.

Consistency is crucial to ensure that your site attracts a lot of traffic. Regularly update your site with engaging, SEO-friendly content. Don’t forget to include backlinks as references to enhance the credibility and quality of your content.


In summary, SEO is a strategy that increases the likelihood of your site ranking on the first page of search results. This can result in increased organic traffic and visitor numbers.

With effective and proper SEO implementation, you can achieve optimal results. This opens up the opportunity for your site to become very popular.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button